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Our Team

Meet the à la mode team and read about each members’ background, accomplishments and what they offer to our partners. Our team is well versed in marketing, sales, retail, merchandising, innovation, education, operations and many other areas that will have an impact on your bottom line.

Meet the Team :

Tracie Ridder Wertz

Tracie is a 20-year veteran and business development expert in the spa industry and has always been passionate about retail. Whether helping her spa clients with product assortment, staff sales training, merchandising or analytics, she loves to help drive significant sales increases for her clients.
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Bill Barczy

Chief Marketing and Operations Officer. Bill has spent nearly 20 years in marketing with a focus on retail. His experience ranges from owning/operating a small marketing agency to running a $16MM Consumer Product division for the largest privately-owned marketing agency in the United States. He has executed national promotional programs and has managed agency of record assignments for Kraft Foods and Sears Holdings.
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Krista Carucci

SVP, Hotel & Spa Operations. Krista Carucci has over 15 years of experience in the luxury spa industry. Krista offers technical experience, operational management experience and global corporate operations experience.
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Mandy Steinhauer

VP Sales and Merchandising. Mandy brings over 20 years experience in retail sales management. She understands that combining proven retail strategies with innovation is the key to driving profitable sales. She oversees account management, retail sales analysis, brand awareness, visual merchandising and sales training.
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