Chief Marketing and Operations Officer
Bill has spent nearly 20 years in marketing with a focus on retail. His experience ranges from owning/operating a small marketing agency to running a $16MM Consumer Product division for the largest privately-owned marketing agency in the United States. He has executed national promotional programs and has managed agency of record assignments for Kraft Foods and Sears Holdings.
His wealth of experience developing marketing programs from every angle, gives him a unique perspective as well as the appreciation that no matter how big or small the project, it all starts with the same approach and the same desire for success. Whether your goal is launching a new brand, driving short-term sales or guiding a customer from a new customer to a mature brand enthusiast, Bill can help you reach your objective.
In his free time, Bill enjoys a broad range of activities that keep his mind and body active. He is a history buff and is always reading multiple books, blogs and articles concurrently. Forever chasing the dream to be a great golfer, he plays whenever he can (when weather in Chicago permits) and is an overall outdoor enthusiast. He can talk to you about the subtleties of sports, why Pickett’s charge failed and the best strategy for Euchre (there is none; it’s all luck).
Bill loves the challenges of helping his clients overcome their business hurdles and sharing in their short- and long-term success. He offers a fresh, optimistic approach and looks forward to sharing his expertise with your team.